Jasper Kusters

Interim Product Leadership & Digital Strategy

Bridging the gap between business stability and technical execution. I help retailers & e-commerce companies scale platforms, unify commerce, and lead high-performance teams.

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How I Can Help

Interim Product Management

Seamlessly filling the gap for Head of Product or Product owner roles. I step in to maintain momentum, manage backlogs, and align stakeholders without the ramp-up time.

Digital Transformation

Leading complex migrations (Unified Commerce and process) from discovery to launch. Translating C-level objectives into actionable technical roadmaps without losing sight of the reality of the shop, warehouse & office floor.

Turnaround Leadership

Diagnosing and fixing stalled projects. I bring structure using Agile/Scrum methodologies (PSPO I, Prince2) and foster a culture of ownership.

Proven Results

Scaling e-commerce

Context: Low e-com conversion held back by unknowns.

Conducted A/B-testing and implementation of UX tooling to find problems in the customer journey.

Result: 50% increase in conversion within 9 months by identifying problematic patterns and reworking them.

Team Turnaround

Context: Critical subscription system stuck in development for 3+ years

Implemented Agile best practices. Worked directly with and at customer support for feedback

Result: Deployment started after 3 months with critical features and scaled quickly after

International Roll-out

Context: Migrating stores to new POS system

Drove team to roll-out, implement, train and troubleshoot for 20+ markets

Result: 1200+ stores and over 10,000 shop floor employees onboarded on new system.

Data driver

Context: Data without visibility is worthless

Personally built dashboards and alerting in tools as Splunk and Lookerstudio

Result: Wide adoption led to data teams taking over and using insights to lower support costs and downtime.

My Philosophy

I don't just manage tickets; I speak the language.

With a technical curiosity and a drive to bring smiles to customer and employees, I bridge the gap between "Business Requirements" and "Technical Feasibility."

I prototype ideas myself and validate data directly, reducing the feedback loop between strategy and execution. This ensures your roadmap is grounded in reality, not just wishful thinking. I like to get my hands dirty and validate directly with customers and employees ensuring accountability and ownership.

Jasper Kusters

Core Competencies

Strategy

  • Omnichannel Strategy
  • Digital Transformation
  • Vendor Management

Leadership

  • Cross-functional Team Lead
  • Agile/Scrum (PSPO I)
  • Prince2

Data & Tech

  • SQL for reporting with different tools
  • HTML & CSS for visualising
  • Blender / 3D Prototyping for fun
  • Leveraging and promoting A.I. where it's useful